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See the Cloud - Know the Services
As the cloud computing model has gained in popularity a we are inundated with a whole new set of acronyms to explain what they do and understand the service layers that define it. Cloud computing is at the top of the seventh layer of the OSI model for networking. Layer 7 is the application layer of the cloud computing model exists conceptually furthest from the physical foundation layers. You may have heard of Layer 7 Technologies and Enterprise API management. In general an application programming interface (API) is programming that specifies how software components interact with each other, they set the routines, data structures, and other objects.
Microsoft is using Layer 7 for SharePoint Access Solutions, and for Hybrid cloud Modeling. Microsoft is also usig a new Global Foundation Services team (GFS) to deliver more than 200 live web portals. Within this model, there are three different service layers that are used to specify what is being provisioned, Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). Additionally, there are three further layers that are not provided as user services. The Hardware Layer and the Virtualization Layer are owned and operated of the cloud services provider while the Client Layer is supplied by the end users.
The virtualization layer is in the infrastructure layer. This gives you cloud services the ability to be flexible and easily scalable. With virtualization you can install various operating systems on one machine and it is justified by the ability to create and delete a machine at will.
This is infrastructure built on the virtualization model by offering users a virtual machine or machines to use. The user does not need to purchase servers or pay to host services at their location. IaaS customers can create and remove virtual machines and network them together. The customer can build infrastructure services based of what is consumed. They do not need to buy or operate physical servers, and they also do not need networking resources.
The platform layer uses the virtual machines created above. At this layer consumers do not manage their vitual machines, they create applications for the API or programming language. I guess a better way to say it is the have no need to manage the operating system and they do not care about the hardware connecting the layers. They create the programs only, these programs are hosted by the service and that is what they are buying. I have a web page but I dont own the server that I use to put it out on the web. I write the code so people can see it, use it and consume it.
Services at the software level consist of complete applications designed so that they do not require development. Such applications can be email, customer relationship management, and other office productivity applications. These "Enterprise Services" can be billed monthly or by usage, while software as service offered directly to consumers, such as email, is often provided for free.
Without the Client Layer cloud computing would not exist. This layer is not related to a cloud service, it is the interface. Without the egg the chicken would not cross the road. Ok you need a computer, web browser, a mobile device, or a telephone and a finger. You may not need to know how to read because they created an icon for that.
The good news today is that Social Networking has surpassed porn as the Top Internet Activity and Im happy to hear that porn is no longer the primary reason for having an internet connection.
So the porn industry that influenced the networking we enjoy today has less influences over social networks that consumers enjoy.
It didnt take long for the porn industry to look at Facebook as a threat. Yes FB with more than 900 million members in two years quickly attracted the attention of the internet porn industry. The porn industry even trired to join Facebook to attacked the social networks servers, to collect user information. They attempted more than 200,000 times in 2007 bo breach FB. The Trojan Spam attacks were discovered and Facebook struck back. They took the porn industry to court, and the lawsuits forced the users involved into a permanent injunction.
Facebook has been defending itself for years. Protecting itself with litigation and legislation to safeguard consumers and prevent spam on their social network.
dispite these wins, this type of attack has increased over the years. Spam, porn-spam and viruses have been used to kill computers and render networks inoperable. Firewalls and antivirus software has been introduced to save the systems and services that the network provides.
It is not the porn industry that is at fault for most network attacks today. Most outside network attacks are performed to break into servers and gather the information inside.
Atari, Inc. was started in 1972, and they were the first in consumer electronics video arcade game producer to compete with pinball games in the arcades of that time. Pong was born. Over the years Atari grew and built new systems to gain market share but they did not believe the market would ever change to include the lifespan of devices that added keyboards or screens.
Eventually Atari discontinued the pinball division. In the early 80s they attempted to build a system with additions like a keyboard and other various inputs. Its home computer divisions operated independently. It faced steep competition and price wars in the game console and home markets. They were unable to compete and duplicate any of its earlier success.Why did Atari Fail?
They held the market, and although they could not stop the imitators they could hire better people and management like Noland Bushnell.
By inovating they stayed a step ahead of their competition, by inventing one hit game after another.
They hired a young programmer named Steve Jobs and his friend Steve Wozniak. They paid well, and Atari was the fastest growing company in the United States.
With all their success, Atari did fail though. Bushnell broke with the company because Warner Communications rejected the idea of working on the next-generation of processor for the system.
Warner then alienated nearly all of the programmers. Programmers received no credit for their work and Warner made no attempts to compensate employees for the work they performed. Eventually Ataris top programmers quit and formed Activision.
What really finished Atari off was Ataris PAC-Man. Once at the top they shot themselves in the foot.
What is the moral of this story? If you fail to keep up with the market and to innovate to the future you will see the same fate as Atari. If you fail to respect the people that represent your company and give credit when credit is do you will not be able achieve your goals.